Open for work

Brands
people stop
scrolling for.

I'm Amber, a brand strategist, videographer and motion designer. I turn your brand's story into content people save, share, and then book.

Contact Me → See the Work
Portrait of Amber Muir
Brand · Motion · EditAmber Muir
Story first

Every project starts with what your brand really needs to say.

End to end

Strategy, shoot, edit and motion, all from one person.

Shot in 4K

Cinematic video and 6K stills on the Sony A7R IV.

Made for the feed

Vertical-first content built to stop the scroll.

About
Infographic reel · Brand, content & motion

I uncover your brand's niche and the story it's trying to tell, and make sure it's seen at its best.

Over five years I've helped brands across many industries and audiences sharpen their online presence and share their story consistently, so the message never gets lost on the way to the people it's meant for.

I have a very high attention to detail. Every frame, word and transition matters, so nothing slips through.

BasedScotland, 2026–Present
PreviouslyEastern Europe, 2021–2026
AvailabilityRemote work available
In person across Dumfries & Galloway
Selected Work · 2024—2026

Case studies

Four projects, each starting from a real business problem. Swipe through, and press the sound button on any reel to hear it.

01 / 04
Venue Reel
01 / HOSPITALITY REBRAND

Tangiers Lounge: the after

Brand refresh + venue reel · Strategy, shoot, edit

Challenge

A beautiful venue with a dated online presence. The lounge looked better in person than on Instagram, and weekend bookings were losing out to newer spots nearby.

Strategy

I repositioned Tangiers as an evening destination, shot moody atmospheric footage and graded it to a warm signature look. I also cut a before/after reel that made the transformation the story.

Stack

DaVinci ResolvePremiere ProInstagramGoogle BusinessMeta Ads
Infographic Reel
02 / COFFEE SHOP

K5 Coffee: the slow morning

Coffee shop · Infographic reel · Strategy, motion design

Challenge

K5 had a loyal crowd of regulars but hardly any presence online. Its menu, craft and atmosphere weren't reaching new customers walking past or scrolling nearby.

Strategy

I built the brand story around the ritual of a slow morning coffee. Menu highlights and the café's details became a warm, editorial infographic reel with elegant type and a calm pace, made to feel like a pause in the feed.

Stack

After EffectsPremiere ProFigmaInstagram ReelsGoogle Business
Promotional Reel
03 / BRAND LAUNCH

Stride: launch film

Promotional reel · Concept, direction, edit

Challenge

Stride was entering a crowded market with a strong product and no visual identity on social. Their launch posts looked like every competitor's and got little reach.

Strategy

I built a movement-led narrative around one idea, "every step counts." I storyboarded a fast-cut launch film with kinetic type and beat-matched transitions, then cut it into 9:16, 4:5 and 15-second paid variants.

Stack

Premiere ProAfter EffectsMeta AdsTikTokInstagram Reels
Infographic Reel
04 / CONTENT SYSTEM

KickFIT: data you can feel

Infographic reel series · Strategy, motion design

Challenge

KickFIT had strong member results but explained them in long captions nobody read. Trial sign-ups had plateaued.

Strategy

I turned their results and class benefits into a repeatable infographic reel format: animated stats, bold type and on-brand colour. It made the proof easy to take in at a glance and easy to save.

Stack

After EffectsFigmaCanvaMeta Business SuiteGA4
Photography

Spaces, in their
best light.

Interior and atmosphere photography for Tangiers Lounge, shot on the Sony A7R IV. Click any image to view it full size.

Tangiers Lounge washroom with gold oval mirrors, brass basins and mesh wall panels
Washroom details
Dark lounge with leather club chairs and hanging Edison bulbs
Lounge seating
Leather booth beneath a backlit Tangiers T logo on a textured wall
The T booth
Main lounge with pendant lights, exposed brick and a fireplace screen
Main lounge
Graphic Design

Print, made to be
picked up.

Print design
01 / 03
Architecture poster: 'It all starts with one clear Vision' above a concrete building that turns into a blue blueprint drawing
Vision poster
VisionArchitecture poster
K5 drinks menu in Russian, front page: coffee and filter coffee with a cappuccino photo
K5 drinks menu
K5 Coffee & TeaDrinks menu
SigilNails nail price list with chrome nail photos, dark futuristic design
SigilNails price list
SigilNailsNail price list
Core Competencies

The full stack,
one point of contact.

Strategy and production under one roof, so the idea that wins the pitch is the same one that ships.

01

Brand &
Strategy

  • Brand positioning
  • Visual identity systems
  • Campaign concepting
  • Messaging & tone of voice
02

Video &
Motion

  • Promotional films
  • Motion graphics
  • Infographic reels
  • Colour grading & editing
03

Growth &
Social

  • Short-form content strategy
  • Paid social (Meta / TikTok)
  • Content calendars
  • Community & UGC
04

Web &
Analytics

  • Landing page design
  • Conversion copywriting
  • GA4 & attribution
  • Reporting & insights
Toolkit Premiere ProAfter EffectsDaVinci ResolveCapCutFigmaPhotoshopIllustratorCanvaWebflowMeta AdsGA4HubSpot
Equipment Sony A7R IV4K Filming6K Photography
Results & Kind Words

Don't take my
word for it.

The best measure of the work is what clients say once the numbers come in.

"Amber didn't just make us a video. She worked out who we were and made people want to be in the room. Bookings moved the same month."
TL
Venue OwnerTangiers Lounge
"Fast, sharp and strategic. Our KickFIT reels finally looked like the brand we'd been describing for years, and our trial numbers showed it."
KF
Marketing LeadKickFIT
Contact

Let's make
something worth
watching.

Tell me about your brand and what you need it to do. I'll get back to you within 24 hours.

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